Actionable personas through the power of AI

Automatically generate and refresh humanized, narrative customer personas using data you already have in your marketing stack.

Actionable personas through the power of AI

Automatically generate and refresh humanized, narrative customer personas using data you already have in your marketing stack. Unlike typical personas that sit statically in decks, Lantern BRP activates these identities in a dynamic dashboard so you can better understand and nurture them.

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Key features: 

  • Track key growth KPIs by persona, including sales, LTV and churn risk.

  • Easily connect with multiple data sources, such as ecommerce stores, Google Analytics, ad platforms and CRMs.

  • Launch persona-enrichment surveys from pre-built templates designed to capture demographic, psychographic, and product assortment interest.

  • Create portable audience segments and lookalikes for immediate application across lifecycle and paid media efforts.

  • Enable your team to make audience-driven decisions.